On the bustling corner of Broadway and Spring Streets in Soho, stands an impressive, historic 10-story structure built in 1897. If you pause to study the details, you can appreciate the eclectic touches such as oversized windows, egg & dart molding, as well as Greek key etchings in the columns. Although it is now the site of a popular shoe retailer, it holds significance to us, as it was the site of a humble furniture store established almost 100 years ago. Nathan & Fanny Dallek were the founders of a four-generation furniture legacy that would later be called D2 Furniture and Design.
Furniture was their pride and joy as was matching other family tradesmen with quality pieces to enrich their lives and commerce. The shop remained at the Soho location for several decades, passing down to Godfrey Dallek and Herbert Schwartzberg. The family trade continued to flourish and was later purchased by the sons of Herbert, Neil & Fred Schwartzberg who eventually invited the youngest sibling into the business.
In the early 80s, the business expanded to open an additional showroom and design studio on Madison Avenue at 40th Street. Later in the decade, the downtown furniture retailer & the design studio consolidated under one roof at 269 Madison Avenue, to fill three full floors in a massive 13k square foot retail space formerly a Chemical Bank. The new design studio was housed inside what were the bank’s vaults – with safe deposit boxes in-tact. The business took full advantage of sixty feet of prime Madison Ave ground floor windows by displaying unique imported furnishings from around the world. Next the business maintained a clever weekly advertising presence in the New York Times along with local news radio spots and later on taxi tops. Soon enough the business would be a recognizable name brand.
In 2010, the company would reorganize and rebrand as D2 Furniture + Design Inc. It is still proudly led by third generation designer & strategic partner Neil Schwartzberg along with his entrepreneurial son, Hugh who acts as COO and financial officer. Together they opened a unique and contemporary showroom and design studio where it still is today, 150 East 39th Street.
Come meet the D2 Family at our beautiful showroom just a five minute walk from Grand Central Station on 39th street between Lexington and Third Avenues.